Effective Date: August 1, 2025
Issuing Authority: Senior Vice President for Marketing Communications
Policy Contact: Assistant Vice President for Marketing Communications, 478-301-2716
Purpose
The Office of General Counsel, on behalf of Mercer University, has registered the names, logos, and trademarks of the University with the Patent and Trademark Office of the United States and with the State of Georgia.
Registration establishes the University’s ownership of the Mercer marks and its exclusive right to use the marks throughout the United States and Georgia. Registration enables the University to prevent others from using the Mercer marks in an unauthorized manner. The University has delegated the responsibility for this program to the Office of Marketing Communications.
This policy is designed to assist Mercer’s Office of Marketing Communications to accomplish its missions of: (1) protecting the University’s reputation, good name and image by ensuring proper use of all of Mercer marks; (2) generating unrestricted income to support the operational goals of the University; and (3) assuring that only quality products bear Mercer marks.
Scope
This policy applies to members of the Mercer University community.
Exclusions
None
Policy Statement
State and federal law require all trademark holders to exercise control over the use and quality of its marks. Further, the University has delegated the responsibility for all Mercer marks to the Office of Marketing Communications.